The liberal media ain’t just liberal anymore. I may be stating the obvious to some, but seeing and feeling how divided our country is in the wake of #charlottesville, it occurs to me — a former business reporter from Springfield, Mo. — this could be a great time to offer some quick and valuable, if not obvious, tips for consuming today’s media. If you’re mad and you know it, the media might be partially to blame. Curse you, Fake News!
1. Every publication has a niche and works to serve its audience. NYTimes serves the interests of different readers/advertisers than FoxNews or the Springfield News-Leader, generally speaking. Think of media like restaurants. Yes, McDonald’s and Black Sheep (high-end local) both have hamburgers on the menu, but their goals, approach and ingredients are wholly different.
2. The vast majority of news organizations are working to establish facts that serve their audience — often by consistently trying to meet their expectations. FoxNews, for example, has, and I assume will, report accurate facts in news segments (when not offering commentary), but it’s not looking to report on a study funded by a left-leaning nonprofit that finds people in countries with universal health care spend half what the average U.S. citizen pays. No, but it may report extensively on a conservative-backed study that shows there is abuse within the Welfare system. Both would be news, but Fox (like CNN or MSNBC or anyone) wants to be a consistent brand distinguishable from other news outlets.
3. I’ve said before that media has a money bias, and it’s true (they are all pushing stories they think will get the most attention to help generate the most revenue), but it may be more accurate to say media has a conflict bias. Conflict is just more interesting. “Peeps got along today just fine” is not a headline anyone cares about. There is an old saying, “if it bleeds, it leads.” It’s unfortunate, but often news is the most disturbing thing happening right now.
4. If you’re a Democrat and you just can’t understand how or why anyone would support our president, it may be a good time to check out conservative-leaning news orgs like National Review or Red State. Or if you’re a Republican and can’t understand why liberals are so hell bent on ruining our country, it might be time to pick up The Atlantic or The New Yorker.
If you’re angry and don’t know why, the conflict-bias you’re used to may be to blame. Solution: hide under the covers and plug your ears and turn off your smartphone. Or, just get your news from a various sources — particularly if it’s a story you care about — and apply reason to sort fact from audience development. The latter option is much harder, but satisfying.